September the 1st. 11:00 (a.m.) Japan Time.
For hobonichi fans, that means the day to be wait for every year. It's the day when the upcoming (year of) hobonichi is released. There will be new design for covers worth to be fight for. Everyone seems eager to be the first of having the newest hobonichi on their hands. And sometimes, several covers are sold out within hours.
This year, there are new improvement on their official website. There are different release days for the products, so the traffic was not so intense.
We still have to wait for 3-4 months to be able to use the planner. I wonder why people are rushing to get what they want. I think it's passion. It really amaze me how a product (and a brand) can be successful like that. In this case, it's also a matter of excellent product quality.
